Fikra is a multidisciplinary design studio specialized in bilingual graphic design—Arabic and English.

Founded by Salem Al-Qassimi in 2006, Fikra works
across a variety of media—time-based and print—including book design, data-visualizations, environmental graphics, bilingual typography—Arabic and English, identity creation, interaction design, and motion graphics.

The studio’s philosophy is deeply rooted in investigating new pathways for problem-solving through design exploration and education. Within a short period of time, Fikra gained its reputation as one of the leading graphic design studios in the UAE.